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The presence of location-tracking software on smartphones and tablets has been common knowledge for some time now. Amazon has now taken this trend a step further by patenting software that not only tracks you present and past locations, but also predicts your next destination and displays content accordingly. The content consists of various forms of online advertising from businesses bidding for ad space in that area.

Picture going to a mall, visiting several stores and then having content like deals and coupons displayed on your mobile device on the way. The identity of the user may be known for the purposes of tailoring ads to a specific demographic.

From a technological standpoint, that is very impressive. It's pretty functional too, after all what business wouldn't want to be able to let everyone know about that Christmas sale before they even approach the sore's door? Even if the software doesn't predict the next destination correctly, there is no reason why saving good money on something won't make one change their course sometimes. The real question is how many people are willing to intentionally expose themselves to advertising, especially while having their shopping patterns tracked.

Amazon applied for this patent in March and it was granted on December 6, 2011.

Written By: Denis Ivanov


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